Photo by melissa mjoen on Unsplash

In August this year, the Financial Times published a breakdown — attributed to Morgan Stanley analyst Adam Jonas — of Tesla’s then share price of $900. The question he was trying to answer was how much each of the EV maker’s business lines contributed to its share value.

In that…

The Lucid Air. Source: Lucid

1. Lucid Motors First Past the 500-Mile Post

It takes a special kind of chutzpah to stick it to Elon Musk. Looks like Lucid is up to the task.

Last week, the California-based electric vehicle (EV) company’s Air Dream Edition became the longest range battery car in the industry, beating out long-standing winner — the Tesla Model S…

Hyundai’s hydrogen fuel cell sports car concept, Vision FK. Source: Hyundai

1. Hyundai Joins Hydrogen Fuel Cell Race

Elon Musk once famously called hydrogen tech “mind-bogglingly stupid.”

Of course, the Tesla chief has his own interests behind vilifying fuel cell vehicles but there is little doubt that the ROI and feasibility of the technology remain shaky. But that’s not stopping auto brands from throwing their weight behind hydrogen.

U.S. President Joe Biden tours Ford’s Rouge Electric Vehicle Center in Dearborn, Mich. Source: Ford Motor Company

Thursday, August 5, was a big day for electric vehicles in America. Speaking from the White House alongside executives from the Detroit Three, U.S. President Joe Biden signed an executive order that sets a legally non-biding target of 50% share of EVs for new vehicle sales by 2030.

I would…

Photo by Vlad Tchompalov on Unsplash

When regulators come knocking, business leaders generally bow their heads and say namaste.

Not Elon Musk.

Tesla’s instigator-in-chief has taken on American lawmakers as a marketing sport. He has called the Federal Aviation Authority “fundamentally broken.” He has thrown around poop emojis on Twitter when asked to comment about the…

Kumar Saha

Automotive strategist by day, culture hound by night.

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